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On episode 77 of the Horse Racing Show, Kenny Rice talks with Dr. Stuart Brown of Keeneland and sports marketing pioneer Jim Host, beginning at 14:05.

Jim – Just wanted to tell you – I thoroughly enjoyed reading your book, “Changing the Game” – To say you have lived an incredible life is a major understatement! A fascinating read – Well done by you and your collaborator, Eric Moyen – In addition, I recently listened...

Good morning, ladies and gentlemen of the Big Blue Nation, and welcome to the Tuesday Morning Quickies. Today, I want to highlight an article over at the Lexington Herald-Leader about an new book by Jim Host, founder of Host Communications, that sounds like a real...

If you like “behind the curtain” Kentucky Wildcats sports stories, you will enjoy a new book from Lexington’s Jim Host. In “Changing The Game: My Career In Collegiate Sports Marketing,” Host reveals some of the inside information he gleaned during his company’s many...

Jim Host is credited with creating sports marketing and changing the face of collegiate athletics. He’s also known for being a visionary who acts with integrity. Jim joins Patrick in the lab to discuss how to make a mark on the world, invest in others, and change an...

Earlier this year, Jim Host, founder of Host Communications and one of the pioneers of college sports marketing released his autobiography “Changing the Game”. An absolute must-read for anyone with an interest in the business of college sports, the book has many...

I have just finished reading a recently published book written by Eric Moyen about Jim Host called, “Changing the Game.”Many of you know who Jim Host is and some of the things he has done. I know Jim from our college days at the University of Kentucky back in the late...

LOUISVILLE, Ky. (WDRB) — Whenever college sports return, they will require a playbook. A playbook — long before the games, practices and competition resumes — on how to put fans at ease, how to rebuild their following and how to market their product  The life’s work...

LEXINGTON, Ky. (March 27, 2020) — It’s safe to say that many Kentuckians and collegiate athletic fans are no stranger to the name Jim Host. In his new book, “Changing the Game,” written with Eric A. Moyen and published by the University Press of Kentucky, Host details...