THE LASTEST MENTIONS, FEATURES AND MORE ABOUT JIM HOST’S BOOK
“CHANGING THE GAME”
Jim Host on Big Blue Insider with Dick Gabriel
Sports Business Journal | Book excerpt: Jim Host’s “Changing the Game”
As founder and CEO of Host Communications, Jim Host was a trailblazer in college sports marketing, pioneering the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team...
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