by bbimadmin | May 5, 2020 | Uncategorized
Earlier this year, Jim Host, founder of Host Communications and one of the pioneers of college sports marketing released his autobiography “Changing the Game”. An absolute must-read for anyone with an interest in the business of college sports, the book has many...
by bbimadmin | Apr 14, 2020 | Uncategorized
I have just finished reading a recently published book written by Eric Moyen about Jim Host called, “Changing the Game.”Many of you know who Jim Host is and some of the things he has done. I know Jim from our college days at the University of Kentucky back in the late...
by bbimadmin | Apr 2, 2020 | Uncategorized
LOUISVILLE, Ky. (WDRB) — Whenever college sports return, they will require a playbook. A playbook — long before the games, practices and competition resumes — on how to put fans at ease, how to rebuild their following and how to market their product The life’s work...
by bbimadmin | Apr 2, 2020 | Uncategorized
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by bbimadmin | Mar 27, 2020 | Uncategorized
LEXINGTON, Ky. (March 27, 2020) — It’s safe to say that many Kentuckians and collegiate athletic fans are no stranger to the name Jim Host. In his new book, “Changing the Game,” written with Eric A. Moyen and published by the University Press of Kentucky, Host details...
