This week on the WUKY SportsPage Keith Elkins talks with sports marketing pioneer Jim Host; founder of Host Communications, and onetime radio voice of the Kentucky Wildcats. Among his many accolades, Jim is a member of the National Collegiate Basketball Hall of Fame, the UK Athletics Hall of Fame, the UK Hall of Distinguished Alumni, and he received an Honorary Doctorate from his Alma Mater in 2019. Host has served at the cabinet level of state government and he was a key figure in the development of some of Kentucky’s most prominent landmarks and structures including Rupp Arena, the Lexington Convention Center, the Kentucky Horse Park and the KFC Yum Center. He is the author, along with Eric A. Moyen of “Changing The Game: My Career In Collegiate Sports Marketing.”
